I'm fascinated by the current major Tesco TV and Radio advert. I've studied it with care, but can find no 'woke' element to it at all. That's very unusual these days, and quite disturbing.
There are no BAME characters at all. They are pushing big 30 day aged sirloin steaks - no hint of vegetarianism or veganism. The lad says his mum and dad have gone their separate ways - and he is cooking steaks for his dad and his 'date'. Subtle remark about leaving out the garlic - that's probably as controversial as it gets.
Ah - thinks I, perhaps the date is a man? That would bring it up to spec. However I've examined it carefully close up and the person who comes through the door - just a glimpse - seems to be female - or is at least is dressed as female. Maybe there will be a follow up advert?
What's the point of an advert if it doesn't have a worthy social message to convey?
